A scientific “how-to” step-by-step technique to easily control anyone’s behavior using proven psychology – in every situation – and effortlessly influence anyone of virtually anything.
Every morning, millions get out of bed, in their cars, invest time and energy driving to Starbucks, line up like cattle, wait for caffeine – then go back and do it all over again forever – but for what reason?
To lose weight? Develop potentials? Help others? Spend money? Do the benefit at all? Why, do billions struggle to maintain endlessly healthy options, and instead consume junk (cigarettes, coffee, food, etc.) which hurt them, while struggling to take action they know they should?
Approximately 97% of all New Year’s resolutions fail – why? Recent studies reveal nearly 97% of choice is decided by emotion (craving)- logic mere 3% – no rush for broccoli, spinach, carrots – what they “should” do rarely affects their actual actions and results…
This is because many people don’t want what they desire, and often what they choose is what they don’t want, but desire – problem is many people can’t logically separate wants (logic) from desires (emotion).
Many people struggle to quit smoking, drugs, coffee, alcohol – try to stay “clean” – then fail 97% of the time – they’ll think “I want to quit smoking” – then fight their want – and eventually dump logic for DESIRE.
Billions are enslaved by craving – many smokers WANT to quit (3% logic) – but can’t stop – they can’t overpower the urge (97% DESIRE controlling much of their actions.
Master influencers – usually huge corporations – know this – and offer people what they desire – while totally ignoring their want… and are multi-billionaires – ever hear of Nestle, Coca-Cola, Pepsi, Hershey’s, Reese’s, McDonald’s, Kellogg’s?
They’re many of the most powerful, wealthy, and successful in history… but what do they sell to deserve being the best selling food and beverages for centuries now…
- High cholesterol?
- Heart attacks?
The answer is processed sugar – a highly addictive substance – in reality – the 97% craving which controls much of people’s behavior.
Influence can often be broken down to one question: will this choice make me feel good NOW?… can you please my emotional mind – give me a “high” which makes me FEEL good, then DESIRE to be with you?
If not (with few exceptions, often such as family, jobs, etc.), you’re ignored – not worth their time – most likely they’ll ignore logic over junk.
As we observe everything influential, popular and addictive, we notice a pattern… but how does this education apply to influencing other humans? We’re not a jar of sugar, after all (in reality, we’re much more powerful, as we’ll soon realize)
Justin Bieber is rich, famous, and powerful – if Justin says “jump” – millions of women go, “how high?”, then fight to for HIS approval… but why are they jumping at all? (hint: it has nothing to do with him).
Imagine, Justin is the same person inside – but instead works at McDonald’s for little money… would a single person – all of who claim to be his ““biggest fan” or “obsessed” with him (not his status, remember), still maintain that obsessive urge to be connected to him in any way?
In truth, it’s not him they care about – if a more interesting celebrity comes along, he’s replaced instantly – it’s happened throughout history – so what is it people are after?
Society values things we give THEM – usually pleasure and entertainment – music, sports, models, actors, comedians…
That mentor that changed someone’s life (teacher, parent, boss, etc.) – the person appreciated the kindness, but wasn’t obsessed with getting their autograph – while their favorite celebrity, who may do nothing, has them hanging on their every word.
People who work hard, contribute (physicists, mathematicians) generally aren’t praised to even 0.01% of celebrities… despite offering and doing much more for society.
They’re the logical heroes – but (emotionally) not entertaining – and, as we learned earlier, don’t create that excitement “high” – because people rarely go after logic, so they’re largely ignored.
This isn’t how logic is “supposed” to work – we aren’t preparing to live in fantasy land – others often won’t care where their pleasure comes from… if the movie is boring, it’s rejected – if engaging, it’s obsessed over – but it’s not the movie – they just crave that FEELING.
Imagine – for a moment – you possess the power to engineer the same irresistible craving societies share for coffee, cigarettes, smartphones, or addictive relationships… but YOU have nothing to do with it – it’s what you GIVE others…
Ever experienced a relationship (or story of one) where the person is suicidal after a breakup saying, “I can’t live without X?”
A cigarette, or coffee is different than a relationship – a smartphone doesn’t penetrate our brain, and chemically alter us directly, like cigarettes or coffees – but few realize the external influence is MUCH more powerful.
Millions have committed suicide over a lost love – never one over coffee or cigarettes.
As children, we don’t need “things” to be happy – a box and our imagination is more than enough – so, as we age, why do we need things we never needed to begin with to be happy – as if they’re “required”, or we’re incomplete?
If we never smoked a cigarette, or drank coffee, we don’t magically crave things we’ve never develop an addiction for; addiction just equals conditioning… so what is it people are chasing?
The answer: their own cravings (emotions).If we blocked eyes, ears, nose, and put smokers together, not one would react to a cigarette – they wouldn’t even know it – yet can still feel the craving urge – because that comes from conditioning – not the object itself.
The promise of a FEELING (reward) their brain will produce is conditioned – over time they will have a desperate need to fulfill that craving, because “withdrawal” (pain) at the mere thought of not having it will make them obsessive.They need things to be happy they never did – are miserable without – and the only relief is the brain’s reaction to that thing… but if something can replicate that feeling – the object is irrelevant – they’ll pick whatever gives the best feeling.What process does the brain go through to decide what it craves, what it doesn’t want to feel, and how to make choices consistent with feeding its addiction – here’s the basic formula:The formula is simple – it goes like this:A makes me feel better than I feel now triggers “I want”… person pursues thing to eliminate craving it created.B makes me feel NOTHING (or worse than I feel now) triggers “stay away”… no value – I easily ignore it.Regardless whether person, food, smartphone, slot machine, whatever – are you A or B – and if you’re A, how do you turn into B?It’s not nothing to do with us – it’s our choices – it’s whether we make them feel “A” or “B” – decides their reaction- to control this reaction, we must now choose effective behavior – but what’s “effective”?
In reality, they don’t care if they feel “good” – they only care about pain and pleasure, and will settle for “normal” – as long as it makes pain stop (provides relief) – even for a minute.A smoker doesn’t feel “amazing”, neither does a coffee drinker, or anyone who engages in addiction – they’re conditioning – an “itch” – and they’ll pay price often outrageous prices to get even a minute of relief.
In fact, many want to quit, or cut down, but can’t stop, and, yet, will give anything to the feeling back, knowing it is bad for them… while we’re taught to please their “rational” mind (3% behavior) – so how do we motivate them?
Why don’t parents use broccoli as a rewards for children? Because it’s the 3% – not 97%. It builds good habits, immune system, health – all the logical things… there’s just one problem:It’s not-addictive – like candy, video games, cake… most people reward children with cake, candy, cookies, video games… it does not stimulate emotion – make them feel good NOW.
A child fears disappointing Santa, not because they’re worried about Santa’s feelings… they know, if they do, their reward (source of pleasure) might not come, and will be replaced with a pain-inducing punishment.
If an adult wants to punish someone (partner, child, employee etc.), they may withhold (sex, sports, pizza, job loss) – whatever most emotionally motivates the other person to be under their control:People never withhold on logic… punishment is always fear of uncomfortable feelings – which motivates or demotivates us toward anything.
What we’ve begun learning are the strategies to counter their manipulation with our own – if they’re going to do it anyway, we might as well take advantage and win.
Society encourages manipulation (they’ll never admit, it won’t look good on a resume), but at the very core of our we’re always trying to influence others…
Every time we comb our hair thinking we’ll impress someone, avoid what we’re thinking, or anywhere we try to manipulate how we’re perceived – we’re trying to get results, because we fear if we don’t, our addiction won’t be met.
We would be better off if society told the truth upfront, and said, “yes, everyone manipulates, you’re just learning life, so play as best you can.”… instead we’re often told, “be nice, conforming, and others will choose you.”
They want to project as “wholesome”, beyond competitive action, while still leveraging all the benefits – when it works they are happy… when it does not they get upset, bitter, even angry at all the time, energy, and money wasted.
The great thing about this is – by being aware of it – we can use their narcissism to our advantage – we’re discovering the training to survive in the world… the skills to play a game everyone else will play regardless of what we choose.
If you’re going truly ready to master the art of influence, and train to be able to control anyone’s behavior, and motivate anyone to do virtually anything, grab your free eBook now by entering your name and email in the form below: