A scientific step-by-step “how-to” guide – how to easily gain control over others using proven psychology – in virtually any situation – and easily influence anyone of anything.
Each day, millions get out of bed, in cars, invest time, energy, drive to Starbucks, line up, wait for caffeine, and to give Starbucks billions in sales – but for what? To lose weight? Build skills? Help others? Lose money? what’s the reward in all this effort?
Why do billions struggle to defeat procrastination, coffee, smoking, junk food, drugs, even get up – behaviors they know they should never do – yet can’t stop – because behavior is rarely controlled by forces having to do with logic… so what’s controlling most behavior?
Approximately 97% of all New Year’s resolutions fail – why? Recent studies conclude nearly 97% of choices are made by emotion (craving) – logic 3% – no rush on broccoli or apricots – many actions have nothing to do with logic – in fact, they go fully against logic – ask them:
It’s not people don’t want happiness – but they often don’t want the same thing they desire, then choose things which were never what they wanted, but what they desire – because they can’t separate logical (wants) from emotional (desires) in control of their actions.
Many smokers WANT to quit (3% logic) – but can’t stop – nobody is a broccoli or carrot addict – it doesn’t create that addictive urge (97% DESIRE) – the smoker (drug, internet, whatever addict) fights 3% logic to overcome the urge (97%) for control over their own mind.
For many people, in every moment, their brain is being hijacked by conditioned craving – they must fight with only 3% logic, to overcome all the forces controlling 97% of their behavior – because most behavior isn’t rooted in logic at all – it’s virtually all craving.
Master influencers – usually big corporations – know this – specialize in serving up desire – totally ignoring want – and becoming multi-billionaires because of it, while broccoli and carrot makers – sellers of logical wants – become mostly ignored.
Ever hear of Nestle, Coca-Cola, Pepsi, Hershey’s, Reese’s, McDonald’s, Kellogg’s?
They’ve remained many of the most powerful, wealthy, successful businesses… but what do they offer to deserve being on top of the ladder for centuries… while many better options fade into the background….
- High cholesterol?
- Heart attacks?
The answer is processed sugar – a highly addictive substance – in reality – the 97% craving which controls much of people’s behavior.
Influence can often be broken into one question: will you make me feel good NOW?… can you please my emotional mind – make me feel a “high” around you, which makes me want more of you NOW?
Let’s explore how this works in the “real” world… how this craving will “remotely” control anyone (even via social media or texting)…
Justin Bieber is rich, famous, and powerful – if Justin says “jump” – millions of women go, “how high?”, and fight for HIS approval… but why are they really after his approval?
Imagine, Justin – same person inside – never famous – ended up working at McDonald’s, no money… would these hundreds of millions – who claim to be his “biggest fan” or “obsessed” with him (not his status, remember) – have the same obsessive interest purely on his personality?
In truth, it isn’t him they care about – a smartphone is popular – until a newer, flashier model comes along, then is replaced in society’s eyes.
We notice society values things given to THEM – mostly pleasure and entertainment – music, sports, models, actors, comedians… all the “talent” society worships gives them pleasure.
What about scientists, firefighters, mathematicians, physicists, teachers… all work hard, give enormous skill, talent, but generally receive little societal recognition… while a celebrity – with zero talent – can be worshiped for having an entertainment team behind them, and looking good.
Many logical heroes exist – but they’re often not entertaining – don’t give that excitement “high” society craves – and because many people rarely want logic, only this select few pay attention.
This isn’t how things “should” work – we aren’t preparing to live in fantasy land – others often won’t care where pleasure comes from… if the movie is boring, it bombs. if engaging, it’s re-tweeted, obsessed over – but it’s not the movie at all – they just crave the FEELING it gives.
Imagine – for a moment – you possess the power to engineer irresistible craving… but remember YOU have nothing to do with it – it’s what you present to others (words and actions)…
Ever experience, hear, or read about a relationship, where the person is suicidal after a breakup going, “I can never live without X?”
A cigarette, or coffee, is different than a relationship – a relationship or smartphone doesn’t penetrate our brain, and chemically alter us directly – but we must realize our external influence is FAR more powerful.
Millions have committed suicide over a lost love – never one over coffee or cigarettes – so how do we start this process… it starts with knowing where we came from, and understanding where we are going.
As children, we don’t need “things” to be happy – a box and our imagination is more than enough – so, as we age, why do we need things we never needed to begin with to be happy – as if they’re “required”, or we’re incomplete?
If we never smoked a cigarette, or drank coffee, we don’t magically crave things we’ve never develop an addiction for; addiction just equals conditioning… so what is it people are chasing?
The answer: their own cravings (emotions).If we blocked eyes, ears, nose, and put smokers together, not one would react to a cigarette – they wouldn’t even know it – yet can still feel the craving urge – because that comes from conditioning – not the object itself.
The promise of a FEELING (reward) their brain will produce is conditioned – over time they will have a desperate need to fulfill that craving, because “withdrawal” (pain) at the mere thought of not having it will make them obsessive.
They need things to be happy they never did – are miserable without – and the only relief is the brain’s reaction to that thing… but if something can replicate that feeling – the object is irrelevant – they’ll pick whatever gives the best feeling.
What process does the brain go through to decide what it craves, what it doesn’t want to feel, and how to make choices consistent with feeding its addiction – here’s the basic formula:
A makes me feel better than I feel now triggers “I want”… person pursues thing to eliminate craving it created.
B makes me feel NOTHING (or worse than I feel now) triggers “stay away”… no value – I easily ignore it.
Regardless whether person, food, smartphone, slot machine, whatever – are you A or B – and if you’re A, how do you turn into B?
It’s nothing to do with us – it’s our choices – it’s whether we make them feel “A” or “B” – decides their reaction- to control this reaction, we must now choose effective behavior – but what’s “effective”?
In reality, they don’t care if they feel “good” – they only care about pain and pleasure, and will settle for “normal” – as long as it makes pain stop (provides relief) – even for a minute.
A smoker doesn’t feel “amazing”, neither does a coffee drinker, or anyone who engages in addiction – they’re conditioning – an “itch” – and they’ll pay price often outrageous prices to get even a minute of relief.
In fact, many want to quit, or cut down, but can’t stop, and, yet, will give anything to the feeling back, knowing it is bad for them… while we’re taught to please their “rational” mind (3% behavior) – so how do we motivate them?
Why don’t parents use broccoli as a rewards for children? Because it’s the 3% – not 97%. It builds good habits, immune system, health – all the logical things… there’s just one problem:It’s not-addictive – like candy, video games, cake… most people reward children with cake, candy, cookies, video games… it does not stimulate emotion – make them feel good NOW.
A child fears disappointing Santa, not because they’re worried about Santa’s feelings… they know, if they do, their reward (source of pleasure) might not come, and will be replaced with a pain-inducing punishment.
If an adult wants to punish someone (partner, child, employee etc.), they may withhold (sex, sports, pizza, job loss) – whatever most emotionally motivates the other person to be under their control:People never withhold on logic… punishment is always fear of uncomfortable feelings – which motivates or demotivates us toward anything.
What we’ve begun learning are the strategies to counter their manipulation with our own – if they’re going to do it anyway, we might as well take advantage and win.
Society encourages manipulation (they’ll never admit, it won’t look good on a resume), but at the very core of our we’re always trying to influence others…
Every time we comb our hair thinking we’ll impress someone, avoid what we’re thinking, or anywhere we try to manipulate how we’re perceived – we’re trying to get results, because we fear if we don’t, our addiction won’t be met.
We would be better off if society told the truth upfront, and said, “yes, everyone manipulates, you’re just learning life, so play as best you can.”… instead we’re often told, “be nice, conforming, and others will choose you.”
They want to project as “wholesome”, beyond competitive action, while still leveraging all the benefits – when it works they are happy… when it does not they get upset, bitter, even angry at all the time, energy, and money wasted.
The great thing about this is – by being aware of it – we can use their narcissism to our advantage – we’re discovering the training to survive in the world… the skills to play a game everyone else will play regardless of what we choose.
If you’re going truly ready to master the art of influence, and train to be able to control anyone’s behavior, and motivate anyone to do virtually anything, grab your free eBook now by entering your name and email in the form below: