Influence…
Why smoking kills many, yet few ever stop…

Soda, candy, cigarettes, and drugs, aren’t all best selling because they’re ‘good’ or ‘healthy’, more often than not, what is healthy, like broccoli, is often most ignored.

Offer a student the opportunity to study, versus being on social media, coffee or pickle juice – it takes much willpower only to even avoid the pleasure within desire.

As New Year’s resolutions prove (most don’t work), logic often is rarely behind choice in action, most often want one thing (i.e. health), then choose the opposite.

When we know what’s behind behavior, as candy, soda, fast food, social media, and cigarette companies do, we can get anyone to do nearly anything.

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Persuasion Control >